Mamma.com (MAMA) Sees Upside Action on Cuban Rumor

Today's continued run-up in shares of Mamma.com Inc. (Nasdaq: MAMA) is being attributed to rumors earlier in the day that billionaire Mark Cuban is buying the stock again after selling his original stake back in 2004.

Shares of Mamma.com are up significantly this week following news the company launched its new video search engine.

We are now hearing that Cuban could be denying today's rumors, although we've seen nothing on any of the wire services suggesting this is the case.

NOTE: It is our personal opinion that it would be more likely that Cuban would be short the stock versus buying it after the recent run-up. Cuban is also known for being tech savvy, an area Mamma.com continues to lag.