Rumors Surround Orange 21 (ORNG) Following Recent Stake Disclosure

We've been hearing some chatter on Orange 21 Inc. (Nasdaq: ORNG) following recent news that Integrity Brands Fund has accumulated a 9.3% stake in the company, which was disclosed in a 13D filing with the SEC (05/22)

The Integrity Brands Fund, run by John Pound, is a focused equity fund that invests exclusively in Consumer brand and specialty retail companies; Design- and fashion-intensive companies, in particular. (Website: http://www.integrity-brands.com)

Current rumors suggest Ilia Lekach of Parlux Fragrances (PARL) could get involved with Orange 21 and the company could win a deal to manufacture the Paris Hilton line of sunglasses.

Parlux has a license agreements with Paris Hilton Entertainment, Inc. to develop, manufacture, and distribute cosmetics, watches and other time pieces, handbags, purses, wallets, and other small leather goods under the Paris Hilton name.